54th Street Rebrand

Scope

 

Rebrand an existing restaurant and apply the new branding to an existing building shell.

Concept

 

The interior space will transform entirely to a daring yet elevated dining experience. Bold patterns and rich color will polish the classic features of the brand while remaining playful and inviting. The brave combination of materials and finishes will be intriguing and fascinating to all who enter, and reflect the brand goal of diversity. The finished product will transport the visitor into a moody, luxury environment that all can afford and enjoy.

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